A Better Way of Working Blog

Thoughts and ideas about transforming the way the world works


Creativity, Mental Needs | 6 COMMENTS | October 18, 2012
I grew up hungry to do something creative, to set myself apart. I also believed creativity was magical and genetically encoded. As early as the age of 8, I began sampling the arts, one after another, to see if I'd inherited some gift.Eventually, I became a journalist. For many years, I told other people's stories. I was successful, but I rarely felt truly creative.
Tony Schwartz

Creativity, Mental Needs | COMMENTS | November 10, 2011
I grew up hungry to do something creative, to set myself apart. I also believed creativity was magical and genetically encoded. As early as the age of 8, I began sampling the arts, one after another, to see if I'd inherited some gift.Eventually, I became a journalist. For many years, I told other people's stories. I was successful, but I rarely felt truly creative.
Tony Schwartz

Creativity, Leadership, Mental Needs | 1 COMMENTS | March 23, 2011
Earlier this year, as my team was brainstorming ideas for new tools for our website, I suggested we create a series of videos we would offer in a membership area so that people could experience our program online for the first time. As it turned out, we weren’t quite ready for that. Still, it became a jumping off point for a discussion about how we can provide more through our website. 
Emily Pines

Creativity, Focus, Mental Needs | 5 COMMENTS | March 16, 2011
I just got back from the SXSW interactive conference in Austin. I went there to give a talk about fueling sustainable productivity by balancing periods of fully absorbed attention with intermittent renewal. Peering out into that vast hall, I fear I saw the future: a sea of the digital elite hunched over blinking technologies, tweeting and texting as I talked. Here's what I later learned some of them were saying, all in 140 characters or less:
Tony Schwartz